5 Ways to Promote Your Video Content

You’ve poured your time, effort, and resources into creating great video content. It can be very time-consuming and expensive. You might have a stellar video in your hands. But have you thought long and hard enough about how you’re going to promote it?

You might think you’re pretty good at promoting your blog posts, but video marketing is an entirely different game. From choosing your distribution channels to trying to increase engagement from your audience, you might find yourself lost without a strategy.

Once you’ve mastered the art of video production, it’s time to get a firm grip on promoting your video content. Here are five ways to help you market your videos and increase your conversions.

Optimize your video thumbnail

You might be overlooking the importance of the thumbnail when editing and uploading your videos. It’s an important aspect of your content since it will determine whether or not a consumer will watch your video. It’s no different from judging a book by its cover, and the reality is that covers matter. Use an image of yourself smiling in front of the camera. This will make your video look relatable, enabling you to connect with your audience.

Run a video campaign on social media

People like free stuff, that’s a fact. So what better way to promote your videos than with giveaways? Your social channels are perfect for this – your audience will be able to spread the word about your campaign easily. Bring them to a landing page to drive people to your video. It’s going to be a win for everyone.

Incorporate video to your email marketing campaigns

Another existing channel with which you can integrate your video content is your mailing list. According to Animoto, adding the word “video” in your email subject line increases open rates by 19%, and click-through rates by 65%. You wouldn’t want to waste this opportunity, and you hit two birds with one stone with the help of video. To ensure engagement, include a thumbnail of your video in the email.

Pay for online video ad campaigns

You won’t need to spend much to promote your video on social networking platforms like Facebook and Twitter. Make sure you target the right audience and be specific about your campaign settings in order to make the most out of ad spending. If you drive the right people to your video, you can end up seeing great return of investment for your promotion. The best part is it won’t even cost you a fortune.

Share your video in communities

Find your place in online conversations about your product, service, or industry. Take a peek at Linkedin groups or Twitter or Reddit threads and spread your video content where appropriate. Explainer videos are ideal for conversations surrounding struggles or curiosity about products or services. Make sure you have the right material and know the right time to join a conversation.