3 Ways to Create Engaging Social Media Videos

You have probably heard this a thousand times, but it’s only because it’s so true: you only have two seconds to capture your audience’s attention on social media.

Those two seconds will define the success of your content. What will you do with those two seconds?

There are a lot of best practices for posting videos on social media. But you don’t have to play by the rules all the time. However, you need to make sure that what you’ll try will engage your audience more.

If you’re worried about the drop in organic reach for Facebook pages, you might want to try these techniques to get better engagement rates. These will help you amp up the reach of your videos and ensure that you maintain your relevance in your customers’ lives.

Share your opinion

Have you ever tried taking a risk on creating highly opinionated video content? It’s about time you do. This is one way to show your customers your authenticity. It will allow you to foster trust as well.

Not everyone will agree with you, that’s for sure. But what really matters is that you make a stand and give valuable insight that your audience will appreciate. If you feel a sense of responsibility for one topic, you have to say something.

Being edgy and opinionated is a risk. If you do it, be as clear as possible and make sure you don’t sound condescending. Focus on getting your point across and making your audience thinking. Encourage them to form their own opinions, too.

Promote your message first

A lot of marketers make the mistake of pushing their products too hard on video. It’s no wonder a lot of customers are put off by this kind of strategy used by a lot of businesses. The hard selling very impersonal and won’t sit well with your audience.

What should you focus on? Push your brand message instead. Let your customers know that you practice what you preach.

If you believe in your brand, there are a lot of different ways to show it without having to push your products. Show everyone how you can improve their lives with what you offer. In the end, they will be convinced by the way you convey your can-do attitude.

Connect with an emotional story

Your content doesn’t have to be dull. You might think that it’s not possible to create an interesting story for your industry, but you can. If you dare to broaden your scope, you’ll hit your audience in the right spot.

Making your video content funny or touching will definitely show your customers how you can be a reprieve for them when they need you the most. If you can craft a story that illustrates your value in their lives, do it.

Always remember: your content can be interesting and brilliant, no matter what the nature of your business is! Focus on the right aspects of your video and you can deliver valuable and affecting content.

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