5 Ways to Get the Most out of Video Marketing

Once you decide to get into video marketing, you have a lot of things to consider. Your competitors might already be ahead of you in the game. You also might not have the good resources or enough budget to produce great content. Thankfully, you can deal with this through the right strategy and proper planning.

What you get out of your video marketing efforts is entirely up to you. If you find that you’re not getting the right return of investment, you might need to make some changes to how you tackle and create video content. Here, I’ll share a few ways to help you make sure you get the right responses to your video marketing efforts.

Invest in your strategy

Make sure that your plan for including video in your marketing efforts is clear. Don’t expect video to deliver the same results as your other campaigns. Focus on building a strategy that position your video content in a unique way. Create plans to measure its performance to see how you can develop it further. Make these decisions ahead of time. This will help you save time and resources as you go further with your video marketing efforts.

Focus on your end goal

It can be tempting to keep trying a lot of different things when you delve into video marketing. But you have to remember: what do you want to achieve by adding video? If what you want to do won’t contribute to this purpose, hold back a little. Whether you’re after getting leads or raising brand awareness, stick to it when creating new video content. Make ways to help you achieve this goal either through links or calls-to-action in each video.

Write a simple script

Develop a story that the audience will want to follow. Keep your focus throughout your video. It’s best to stick to one topic and not cram everything all at once. Make sure the script is conversational and written in short sentences to make it easy for your audience. Also, it’s important to avoid jargon and elaborate ideas. Always keep in mind that you need your message to come across clearly to your audience.

Don’t forget the transcript

Want your video to get indexed in search results more? Include a transcript on your website to make sure search engines find your video. Some creators forget that they can also use SEO techniques to leverage their video content, so you shouldn’t let this opportunity pass, too. It can get you more viewers and new leads as well.

Choose your channels

Lastly, you have to consider where you want to share your video content. After uploading it on your chosen platform, where else would you post it? Social channels can help you expand your audience if you choose the right ones. It begins with an good understanding of who they are. Make sure you know which social networks your audience spends time on. This will help you think of the best possible way to engage them with your video.

If you want to make the most out of your video marketing strategy, you can keep trying these techniques and see which works best for you. To get even greater results to expand your business, watch out for my courses and see how you can go global with video.


Watch this space for a new Video Mastery blog every week! You can learn more about video marketing techniques and find more ways to improve your campaigns here.