5 Tips for Building Your Video Marketing Strategy

If you’ve finally decided to include video in your company’s marketing efforts, it’s time to develop your very own video marketing strategy. Harnessing the power of video to deliver engaging content can help you market your brand more effectively. It can also save you a lot of time and help you gain more clients with less effort!

Your potential customers are out there facing their screens, either on their computers or their phones. It’s now so much easier to reach them. It’s estimated that 69% of internet traffic this year will come from video content. It’s time to ride that wave!

I’ll fill you in on the basics of developing your own video marketing strategy. Hopefully, this will help you on your way to becoming a video master and scaling your brand globally.

Prepare your resources

Right off the bat, you might be worried that you don’t have enough budget for producing video content. However, you don’t have to spend thousands of dollars in one go. There are lots of great cameras in the market that can shoot HD-quality video and can also record audio that don’t break the bank.

You can also opt to shoot in your office instead of a production studio. This will also help make your videos look more authentic. If you would rather leave the production side to an expert, hiring a videographer is your best bet. Get him to create a video for you every few weeks. This person can shoot and edit your video for you and you can settle for a package rate.

Create your stories

Choose a video format that suits your purpose for creating the video. You can incorporate different video types into your strategy. This can also help you determine what works best for your audience.

Every video must be telling a story. That should be clear for each video that you produce. You could be talking about your company and creating a profile of your business and employees. You could be doing an explainer about a common problem. You could also be doing a customer testimonial video. Whatever it is that you’re doing, make sure it will engage your customers.

Keep it short

If you’re not confident about being able to hold your audience’s attention throughout a video, you better just keep it short. This has been proven to work: starting out with short videos for audiences with short attention spans are effective and more engaging.

Creating short videos at a time will help you gauge if there is a demand for longer content, which you can deliver in the future. For now, don’t attempt to cram everything you want to say in one video. It’s best to focus on keeping your audience interested for the long haul.

Include a call-to-action

What should your audience do after watching your video? Don’t make the mistake of fading to black. Add a call-to-action that would get your audience to do something. That should be the goal of every video you produce.

You could lead them to authority links that discuss what you just talked about further. You can add a message asking them to follow you on your social media accounts. You can also take them to your sales funnel through a link. This will help you accomplish your goal of gaining more clients.

Choose your platform

You must be thinking that your website is the best place to put your platform. But how will you reach more potential clients if you just keep it there? Where people can view your video is also crucial to helping you achieve your marketing goals.

A lot of companies are on YouTube, so you’d do well in signing up there as well. This will help your video get indexed on search results and gain more viewers. Since Facebook has also made it easier for businesses to do video marketing, you can maximize its capabilities, too. You can even tag other pages that are relevant to your business or content.

Perfecting your company’s video marketing strategy will take time. As long as you know where to begin and keep trying formats to see what works, you’re going to get results. You can own this medium! Check out my courses to learn more about what you can do.


Watch this space for a new Video Mastery blog every week! You can learn more about video marketing techniques and find more ways to improve your campaigns here.