Can AI Help Your Business Become More Human?

These days, consumers expect more from brands. It’s no longer just about selling something they need. It’s about creating meaningful experiences for them.

If you want your business to have a strong and loyal customer base, you need to give them the connection they crave. Shared experiences and values that resonate with your audience help foster that connection. So how can your brand make sure that this is sustained?

It might sound ironic at first, but artificial intelligence can help you do it well. With the help of AI, you can easily determine the kind of experiences that your customers want. Not only can AI make your job easier, but it will also help your brand become more relatable.

How can you use AI to continuously engage your customers and transform your brand into a more human one? Let’s find out.

 

Increasing empathy

Through AI, you can virtually put yourself in your customers’ shoes. There’s no reason for brands to not be able to provide positive customer experiences because AI will solve so much of that by mapping the customer journey and finding out what the customer is experiencing in every stage.

When you have a clear image of what’s going on with your customer through each step, you’ll be able to engage with them better. You need to anticipate your customer’s reactions and responses and be able to respond to them appropriately. AI will help you bridge your online and offline marketing efforts by nurturing the empathy your brand has for your customers.

Your brand AI needs to be set in a way that will provide the value or service that your customer needs, but also in a conversational way. Pay attention to the language your program adopts, because this is crucial in helping you achieve your desired level of communication with your audience.

Personalized experiences

Are you creating opportunities for your customers to feel like their experiences with your brand are customized according to their needs? AI can make it possible by helping you understand your customers better.

Finding out about their expectations will allow you to deliver the experiences they need. AI will help you plan it by predicting your audience’s behavior based on their previous interactions with your brand. This way, you can tailor their experiences according to what they expect.

Through AI, you’ll get a clear picture of how your audience acts the moment they engage with your brand. Right then and there, AI can decide where your brand can take your customer, how to personalize this interaction, and how you can provide the right solution.

This way, you will not be engaging with your customer as a brand. You will be connecting with them on a more human level. Leveraging AI to provide a more genuine experience for your customers will give your brand the human touch that it needs. Through unmatched empathy and sincere personalized experiences, you can forge bonds that last.

3 Ways to Use AI in Your Email Marketing Strategy

Every day, tons of marketers rely on the power of email marketing to grow their businesses. In most cases, it goes hand in hand with video. Emails bank on video for higher click and open rates. Similarly, video also needs emails to reach more of a marketer’s audience.

It’s widely regarded that email brings in the best ROI for businesses. Now that it’s easier to reach prospects and schedule emails with marketing automation tools, videos can get more views and businesses can convert more clients.

Marketing automation powered by AI is even more beneficial for businesses. It can help marketers improve their campaigns by gathering data that marketers can get insights from in order to optimize every action and interaction they get.

Now that AI is helping marketing automation become more effective, businesses can see more returns from their email marketing efforts. It can help your videos become more influential tools for conversion as well. So how can you use AI to optimize your email marketing campaigns for success? Let’s look at three ways it can switch things up.

 

Attention-grabbing subject lines

Given the number of emails a person receives each day, you’ll be competing with hundreds of messages that got past your prospect’s spam filter. We know that the word “video” in an email subject line can improve its open rate, but how else do you think you can improve your subject lines?

It’s not just the word “video” that affects open rates. There are many others that can contribute to it as well. The trick is to make sure that you use those words well to attract your audience without losing your credibility so that they can continue to trust you.

That’s where AI comes in. AI can help you learn more about words or phrases that can compel your leads to open your messages. You’ll find out which subject lines are more effective for your audience, and how likely you can gain an interaction from it. With AI, you can come up with more on-brand and outstanding subject lines as soon as you need them.

Compelling copy

After your prospect has opened your email, the next step is to ensure that your audience acts after they read your message. How can you make it possible? By writing persuasive copy that gets straight to the point and touches on your audience’s concerns.

AI can help you figure out the right style to use to communicate with your audience. Using tools that determine your target consumer’s social media and web activity, it can help you use words and craft messages that are appropriate to your recipients.

In some cases, AI can also help you tailor your message depending on the season or time of the year. It’s one way to push your video or product especially when it’s appropriate. AI can also help you deliver more value to your audience by giving them suggestions based on their past purchases.

Effective calls to action

Ultimately, the goal of your emails is to get your audience to do something. What would get your audience to act? That would depend on either your product or your offer. AI can make it easier for you to determine which works.

With the help of AI, you can do a proper segmentation of your email list, spend less time doing A/B testing, and determine the best send time and frequency for your campaigns. This way, you can find out what to offer and when so that you can get more conversions for your emails.  

AI can give you the leverage to think strategically by contributing data that you can optimize right away. With this tool, you can spend more time crafting content tailored to your consumers’ needs. It will be easier to maximize conversions when you need it.

4 Ways AI is Reshaping Marketing

Marketing powered by artificial intelligence has come a long way. It has not only enabled marketers to have more time to focus on other marketing efforts. It’s also helped them overcome challenges that marketers commonly face.

As AI continues to evolve, so does the way marketers use the data they get from AI. These adaptive behaviors from both ends make AI-powered marketing more powerful. What does AI learn from its usage, and how do marketers develop their campaigns with its help?

How has AI helped change the constantly evolving marketing landscape? Let’s take a look at a few ways.

 

Accurate insights

Not all marketers have the luxury of time to pore over tons of data in order to provide a better customer experience. Thankfully, AI has made it easier for everyone by connecting the dots in lightning speed, making it easy for marketers to determine consumer behavior.

By providing marketers with detailed reports about the way customers are interacting with their business, AI and machine learning give them the opportunity to create insights in a shorter amount of time. This way, they don’t spend as much time trying to learn about their consumers and focus more on acting right away in order to adapt.

Tailored user experiences

As marketers get a deeper look into consumer behaviors with the help of AI, they are also more capable of providing a more personalized online experience for their customers. This is especially important in order for your business to stand out from the competition – the more you tailor your website to your consumers’ needs, the better.

How can AI help marketers with this? Simple: AI informs them of the visitors’ behavior by determining a customers’ browsing patterns and shopping habits. By being able to predict what audiences want to see, AI provides marketers with a glimpse of how they can improve their online presence to cater to their customers’ interests.

More effective emails

Next up, email. Even after all these years, email remains to be one of the most effective ways for marketers to reach their audience. It pays to get as much insight as possible when crafting email campaigns, and AI helps by providing data that helps marketers find out how they can do it better.

With the help of AI, marketers will know what kind of messages their audience responds to the most. Developing stronger campaigns with more relevant content will be easier. AI will analyze what kinds of subject lines get the most opens, what call-to-action gets more clicks, and what designs are most effective. Email campaigns can now be more tailored to their audience, which will inspire more meaningful interaction between the brand and its consumers.

Better customer service

Lastly, what business wouldn’t want to provide better customer service for their customers? Now, it’s possible with AI and machine learning. How? Through chatbots.

AI allows marketers to ensure that there’s always someone who can respond to their customers’ inquiries and concerns. Chatbots are a form of AI-powered customer service system that helps businesses take care of their customers’ needs, round the clock. This has also been adopted by Facebook, so it’s now possible for businesses to attend to more customers across different platforms.

 

AI has truly equipped marketers with more opportunities to share their products and build relationships with their customers. This technology makes it convenient for businesses to streamline their marketing efforts, while ensuring that customers enjoy a positive experience as they interact with brands. How have you adopted AI into your marketing programs these days?

How to Succeed at Cold Prospecting by Using Loom

If you’re using video everywhere in your marketing, you also need to fill other gaps in your growth strategy by using it. Video can help you maintain relationships with your customers – why not use it to create relationships with prospects as well?

All platforms are leading toward video, so it makes perfect sense to utilize it if you want to lead your prospects and establish the conversation. Using video to ensure that your leads progress will allow you to make your lead generation program more personal and powerful.

One way to record and share videos with your leads is by using Loom. It’s a free Google Chrome extension – which will soon be available as a desktop app – that allows you to record your screen, either just a browser tab or your entire desktop, and also take a video using your laptop webcam at the same time.

When you’re done recording the video, you will be taken to their website where you can download or edit it. You can also integrate your Google Drive account to Loom for storage.

If it sounds promising to you, then you have to learn more about what it can do for your lead generation program.

 

Prospects prefer video

No matter what platform you look at, you will always find video content, and with good reason. By now you know that social networks are prioritizing videos, so you have to ride the wave and use it to capture your prospects’ attention.

If your product or service has a lot of features or steps that you want to illustrate to your customer, video is the best way to do it. Loom can help you get your message across right away because you can do both the talking and sampling yourself, in a way that will be easy for your leads to consume.

Not only is video more personal – it can also help you explain so much of what you do or offer to your leads in just a few minutes. Using Loom will also make that easier for you to do. You can add a video of yourself explaining your product or service to the customer while showing them how it works on a browser or on your desktop.

Video helps with sales

Video is proven to increase email open rates so take advantage of that in your prospecting. Even adding the word ‘video’ in your subject lines help.

So how exactly can Loom be of assistance in your prospecting? Show them that you made an effort to learn about their business. Loom can help you capture their attention through videos that can illustrate your understanding of your prospects’ business situation.

More than getting your prospects to convert, show them that you’re more focused on building a relationship with them first. You can give your leads a reason to trust you with your personal messages and demonstrations. Use video to establish your credibility and it will allow you to engage your prospects better.

Video shows your prospects that you’re confident

Your prospects need assurance that you know your stuff. There’s nothing your leads want more than a team that understands what they do. Video helps you establish that, so you can move forward as you build your relationships with your leads.

How can Loom help you here? You can use it to check in or follow up with your prospects. If they need more proof of how your product or service can help them, do micro-demos that will show more of how you can solve their problems with what you offer.

The more personal your videos are, the better. Don’t come off as pushy, and focus on their needs and tie it with your value proposition. Make sure your videos illustrate why your prospects need your product or service, and watch them reach the bottom of your funnel.

3 Steps to Staying True to Your Brand Voice on Video

In order to succeed in video marketing, you need to think carefully about how your videos will help carry your message forward.

It can be tempting to follow through on all your ideas for your videos. Big ideas are good, but you need to stop and think before executing them. Have you given a thought about how it will affect your branding?

If you want your video marketing campaigns to be received positively, you have to plan thoroughly. Ask yourself: how can I make sure that this piece of content remains consistent with my brand?

Your audience is more attuned to your brand than you think. That’s why it helps if you have a brand voice guide for your videos.

What should you include in your brand voice guide? Here are three things you need to add.

 

Your brand values

First of all, the voice you adopt for your brand is an extension of your brand values. These values should have been defined when you established your business, and they will echo throughout your video marketing campaigns.

You always have to embrace the things that your brand values. This will guide you when you decide on the kind of videos you publish as you grow your business.

Always think about what drives you as a business. Think about your mission and the kind of impact you want to have, and the kind of people you want to affect.

Your brand values may change since you first defined them, so you can always stop and think about your motivations before producing your videos. This will help you ensure that you are always in line with your business goals.

Your tone

What’s the best way for your audience to feel like they know you? It’s through the tone you use when you communicate with them. That’s why it’s important to set the right tone for your brand.

To do this, you need to ask yourself some important questions. What are your goals for communicating with your audience? Is it consistent with your point of view? What should you talk about and what will you not talk about?

Depending on the channel where you plan to post your video, you can consider switching your tone up to suit the content. You can play up a specific aspect of your tone to emphasize it as well.

You have to remain authentic when you communicate with your audience. It will help to lean into what makes your brand unique so that you can adopt the right tone for your messaging.

Your language

Lastly, it’s important to know the language your brand will speak. To determine your language, you first need to decide when to use technical terms and when to speak casually.

Incorporating industry terminology in your video content can be tricky, but depending on the purpose of each video, you can use it as you need to. To help you decide, determine how knowledgeable your audience is about these terms.

Knowing which terms to use can also help you decide how often to use them. You should also consider when to be formal or friendly in your videos. Depending on the topic or purpose, you can be either straightforward or casual.

At this point, you can also figure out if you will use a tagline that will be recurring in your content. You can make this specific to your brand, so that your audience can associate it with you right away.

Establishing your brand voice will give your videos a solid foundation. Knowing what to say and how to say it will ensure that you are always on the right track while remaining faithful to your brand. Don’t be afraid to change things up from time to time – as your brand adapts, so must your videos.

5 Tips to Increase Your Reach and Engagement on Facebook Videos

Facebook has completely embraced its video-first approach. But have marketers adapted to it completely?

If you’re a business owner who wants to make the most out of your content, you have to know how to optimize and integrate your videos and video ads. However, not a lot of people know how to do it.

You won’t be making a mistake when you capitalize on this video marketing opportunity. Facebook makes it easier for you, so making professional and valuable videos should be your priority.

So how can you achieve the reach and engagement you desire from your Facebook videos and video ads? Let’s take a look at a few steps you can take to get there.

 

Post native video

The number one thing you need to remember is that you need to post your videos up on Facebook straight away.

If you want more organic reach, native videos will help you. Posting video content directly on your page will allow your business page to show up on more users’ news feeds since Facebook will prioritize this type of post.

Most importantly, native videos can easily invite more actions from your audience. They can leave comments and share your videos right away, and you can end up reaching other audiences this way.

Go live regularly

How often do you do Facebook Live videos? If you think you’re not doing it enough, you need to start going live more often.

Besides enjoying the priority your live video will get on news feeds, you can also use it to communicate with your audience regularly. It can help you appear more genuine and relatable to them.

You have more topics for your live videos than you think. In a previous blog post, we mentioned that you can replace some types of messages with video. You can adopt this idea for your live videos as well.

Ask questions

What else can lead to natural engagement but questions? When you post an educational video or go live, always invite your audience to ask questions and leave comments.

Answer these questions on your live videos or reply to the questions in the comments as often as you can. This is how you can spark interaction with your audience, fostering engagement on your posts.

By asking questions, not only can you get to interact with your audience – they will get to interact with each other as well. You want to build meaningful relationships with your audience, so you should encourage them to talk to each other as well.

Post less

You might think that posting more videos will help you get the reach and engagement you need. But sometimes, the opposite is what happens when you do it.

Your audience can easily feel like they’re bombarded with content, and your posts can get old fast. If you don’t need to post frequent updates, it’s okay to skip a few days in a week.

What matters is you provide quality with every post. Creating valuable videos that resonate with your audience and answer their needs will always be more effective than posting content for the sake of publishing them.

Include a CTA

Lastly, a lot of marketers and business owners forget to invite their audience to act in a way that will help them achieve their purpose for publishing the video. Do you miss this part in your posts as well?

Adding a call-to-action is important because you need to encourage your audience to do something to help you with your goals. It doesn’t have to be anything sophisticated. You can just tell them to leave a comment, sign up for your newsletter or event, or download your product.

Meaningful interactions matter on Facebook. Your videos should help harness this to strengthen your brand. By ensuring that your audience spends their time wisely by consuming your content, you can expect a greater reach and higher engagement from them in return.