Facebook has completely embraced its video-first approach. But have marketers adapted to it completely?
If you’re a business owner who wants to make the most out of your content, you have to know how to optimize and integrate your videos and video ads. However, not a lot of people know how to do it.
You won’t be making a mistake when you capitalize on this video marketing opportunity. Facebook makes it easier for you, so making professional and valuable videos should be your priority.
So how can you achieve the reach and engagement you desire from your Facebook videos and video ads? Let’s take a look at a few steps you can take to get there.
Post native video
The number one thing you need to remember is that you need to post your videos up on Facebook straight away.
If you want more organic reach, native videos will help you. Posting video content directly on your page will allow your business page to show up on more users’ news feeds since Facebook will prioritize this type of post.
Most importantly, native videos can easily invite more actions from your audience. They can leave comments and share your videos right away, and you can end up reaching other audiences this way.
Go live regularly
How often do you do Facebook Live videos? If you think you’re not doing it enough, you need to start going live more often.
Besides enjoying the priority your live video will get on news feeds, you can also use it to communicate with your audience regularly. It can help you appear more genuine and relatable to them.
You have more topics for your live videos than you think. In a previous blog post, we mentioned that you can replace some types of messages with video. You can adopt this idea for your live videos as well.
What else can lead to natural engagement but questions? When you post an educational video or go live, always invite your audience to ask questions and leave comments.
Answer these questions on your live videos or reply to the questions in the comments as often as you can. This is how you can spark interaction with your audience, fostering engagement on your posts.
By asking questions, not only can you get to interact with your audience – they will get to interact with each other as well. You want to build meaningful relationships with your audience, so you should encourage them to talk to each other as well.
You might think that posting more videos will help you get the reach and engagement you need. But sometimes, the opposite is what happens when you do it.
Your audience can easily feel like they’re bombarded with content, and your posts can get old fast. If you don’t need to post frequent updates, it’s okay to skip a few days in a week.
What matters is you provide quality with every post. Creating valuable videos that resonate with your audience and answer their needs will always be more effective than posting content for the sake of publishing them.
Include a CTA
Lastly, a lot of marketers and business owners forget to invite their audience to act in a way that will help them achieve their purpose for publishing the video. Do you miss this part in your posts as well?
Adding a call-to-action is important because you need to encourage your audience to do something to help you with your goals. It doesn’t have to be anything sophisticated. You can just tell them to leave a comment, sign up for your newsletter or event, or download your product.
Meaningful interactions matter on Facebook. Your videos should help harness this to strengthen your brand. By ensuring that your audience spends their time wisely by consuming your content, you can expect a greater reach and higher engagement from them in return.