3 Tips for Optimizing Your Videos for Sales

Your marketing videos should also be aligned with your sales goals. This will help you contribute to your company’s growth. Aligning your marketing content with your sales objectives will ensure that you are making the most out of your videos.

If you want your videos to help with your sales efforts, you need to make sure you’re creating the right ones. Helping your sales teams while achieving your marketing goals is possible. You only have to be more aligned with what both teams need.

Once you get your videos out there, it will be easier to determine what works and what doesn’t. This data will help both your marketing and sales efforts. You can keep using this information to improve your content every time.

So how do you create videos that are also optimized for sales? Let’s go through three steps.

Choosing the right types of video content

To start, you need to identify the kinds of videos that will help you with your objectives. You should always keep the buyers’ journey in mind. This way, you optimize every given opportunity throughout the sales cycle.

What types of videos are the best for marketing and sales? Product videos are always a good idea. Make sure to highlight a pain point that you can help with, or how a customer has benefitted from your products’ features.

Webinars are also a good idea. Workshops are great for adding value to your customers’ lives, leaving a good impression of your business.

Lastly, customer testimonials and case studies will also help with your goals. It will help your customers understand what they can get out of your product or service, which your sales team can share with them at the right time to drive sales.

Take advantage of marketing automation

Next, if you’re using any marketing automation platforms, you will do well with integrating it with your sales efforts. Not only will you have a better understanding of what your customers want from you, but you can also use that information to create a more streamlined approach for your sales efforts.

What kinds of data can you get from your marketing platforms? You can find out more about which leads you can nurture. These are the customers who watch your videos the most. You will see which prospects are the best fit and who are most interested in what you offer.

You can also find out when a lead watches your video, which can help you plan what to do next. If you intend to upsell to this customer, it will help if you know when the right time is. Marketing automation can assist you with that.

Knowing when your customers are trying to learn about your brand is valuable. You will be able to plan accordingly and show your customers that you prioritize their interest and needs.

Collaborate with your sales team

Lastly, always coordinate with your sales team. They are in the best position to share your videos and will also know when to do it. Make sure they know your objectives so that you can both align with each other’s goals.

Your sales team may want to know different details about your videos. You can make their lives easier by providing context so that they will understand when and how to use each video.

When you share the videos with them, provide details like the products featured, the value proposition, the buyer’s stages that they can use it, and the profiles of the audience members that they can share it with.

Putting extra effort to have these processes in place will make it easier for both your marketing and sales teams. Working together for the benefit of both teams will lead to meaningful growth for the company and everyone involved.

You might not have a lot of team members to start with. But if you know how to make your videos work for you, you can optimize it in a way that will increase its value and lead to more happy customers at the same time.

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