3 Marketing Challenges That Video Can Help You Overcome

For a lot of marketers and business owners, the thought of adding video to their current marketing efforts can be intimidating. It looks like another task that you need to add to your neverending to-do list. It comes with a learning curve that you have to make time for, as well as certain requirements that you might not have.

In a recent study, 85% of businesses admitted that they want to create more video content this year. But how many of them will follow through? And how many of them know how to proceed with doing video marketing?

It might come as a surprise, but video can actually help you solve some problems you are facing, and not add to them. Not only that: video can help you do better marketing as well.

What are some common marketing challenges that video can help with? Let’s take a look at three of them.

Lack of budget

First of all, marketers and business owners don’t often have a lot of money to work with. Marketing budget might not be a priority, especially for small businesses.

The good news is, doing video won’t need a huge investment. A little will go a long way and it can also give you impressive results.

You can start creating videos by working with what you already have – your smartphone and your laptop. Putting together your own lighting kit won’t cost a lot, and it will really elevate the quality of your videos. Producing beautiful videos with a shoestring budget is possible.

You also need to know what kind of videos you need to put out there. It will help you maximize your budget, no matter how little it is. If you’re going to use it for sales, you can try doing product and how-to videos. If you want brand awareness, you can do commercials and explainer videos.

Lack of time

Another thing that marketers and business owners worry about is not having enough time for producing videos. We’ve all been there. If you already have too much on your plate, adding video might seem impossible.

The truth is, doing video won’t really take much of your time. It doesn’t mean spending hours shooting, re-shooting, and editing. Why? Because your audience wants short and sweet content. You don’t need to endure a long video production process.

If you’re short on time but want to do video, why not start with live videos? Interview an expert on your field and share it with your audience right away. You can also post special announcements and product updates that are simple and brief.

It’s possible to make great videos fast. Just make sure your office space is clean, you have a good microphone, and an ample light source (natural light or lighting kit), and you can shoot videos on your phone or webcam for your business pages.

Lack of ideas

Lastly, it can be hard to come up with topics for video content. As a marketer or business owner, a lot of ideas might come from you, and it’s easy to find yourself stuck when it’s time to think of video topics.

It’s time to gather the team together to come up with content ideas that your audience can really relate to. To start, you can identify which platforms need your presence, and what kind of videos that channel can benefit from. You can also audit your existing blog and social media posts to see the kind of topics that appeal to your audience.

You can also ask your sales team what their prospects want to know more about. They might be curious about your successful clients or the different uses of your product. Consider these things when thinking about the kinds of content to post.

Take a peek at what your competitors are doing as well. Are there gaps that you can fill to meet your audience’s needs? Do it with video.

These challenges are very common, but you shouldn’t let them hold you back. The best thing you can do is face those challenges head-on, and let video help you overcome them. Remember these tips and keep doing them so that video can help you elevate your marketing efforts as well as your business.

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